If you’re a fan of new media, statistics, infographics, marketing or the like… you’re in luck!
Nielsen came out with their latest report on the state of social media today; and conveniently, have made this report easily accessible via the following link: http://blog.nielsen.com/nielsenwire/social/
If you’re not the reading type, (what are you doing here? oh right, I mostly post pictures. ha. oh. sigh.)… SocialFresh’s Jason Keith did a quick synopsis of the findings which you can see below.
I’d definitely recommend a gander, if not for the interesting information, then for the pretty pictures!
via @JasonKeath & @socialfresh
The smart folks over at Nielsen media research sent me some interesting numbers (yes the folks that tell us how many people are watching Jersey Shore). Their recent media report has a whole section on social media with some very telling insights. Here are a few that stood out to me:
- Social media and blogs continue to dominate our online time as consumers, on our computers AND phones
- Americans spend more time on Facebook than any other site
- Women watch more videos, men watch longer videos
- 70% of social network users shop online
- 53% of social network users follow brands
- Tumblr is a new emerging social network, tripling it’s audience this year
- Social network users are more likely than other online consumers to be found at political rallies, sporting events, and at the gym
I would also give close attention to Slide 11 which talks about how active social media users are also influential offline.
View the whole report here and dive into some awesome research.