07
Jan
YouTube Changes Will Compel Marketers to Keep Their Brand Pages Fresh
My latest for iCrossing
25
Apr
Truth.
16
Sep
Ganging Up.
To me, this essentially sounds like a case of the former kings of the playground ganging up on the nerd with the coolest toys.
Google’s Rivals Team Up on Ads
Can Google’s rivals team up to take a chunk out of its ad business? Microsoft, Yahoo, and AOL are planning to work together to sell ads on each other’s sites, according to The Wall Street Journal. The companies would basically create a single ad platform across the sites, which would simplify the work of advertisers who generally have to negotiate the three company’s separate systems. (Each site will continue selling ads individually as well.) The deal, if it is made, is likely to face regulatory scrutiny.
Read it at The Wall Street Journal
What do you think?
14
Sep
Nielsen Knows.
If you’re a fan of new media, statistics, infographics, marketing or the like… you’re in luck!
Nielsen came out with their latest report on the state of social media today; and conveniently, have made this report easily accessible via the following link: http://blog.nielsen.com/nielsenwire/social/
If you’re not the reading type, (what are you doing here? oh right, I mostly post pictures. ha. oh. sigh.)… SocialFresh’s Jason Keith did a quick synopsis of the findings which you can see below.
I’d definitely recommend a gander, if not for the interesting information, then for the pretty pictures!
via @JasonKeath & @socialfresh
The smart folks over at Nielsen media research sent me some interesting numbers (yes the folks that tell us how many people are watching Jersey Shore). Their recent media report has a whole section on social media with some very telling insights. Here are a few that stood out to me:
- Social media and blogs continue to dominate our online time as consumers, on our computers AND phones
- Americans spend more time on Facebook than any other site
- Women watch more videos, men watch longer videos
- 70% of social network users shop online
- 53% of social network users follow brands
- Tumblr is a new emerging social network, tripling it’s audience this year
- Social network users are more likely than other online consumers to be found at political rallies, sporting events, and at the gym
I would also give close attention to Slide 11 which talks about how active social media users are also influential offline.
View the whole report here and dive into some awesome research.
01
Sep
I’m too pretty to do homework…
Disassssster.
16
Aug
Pew Research.
Hit the pic for larger version.
10
Aug
Whole Foods Snafu
This past week, Whole Foods has been dealing with a hot mess known as ‘supporting equality.’
While some say, the slightly-overpriced-but-not-if-you-can-afford-healthy-food grocery store backtracked in the face of negativity, I maintain that they … well, they might have. But they’re slogging through the mess that is Islamophobia and trying to get through to the other side. I’m giving them the benefit of the doubt and hoping the backlash won’t deter other companies and stores from developing all-inclusive promotions like Whole Foods did.
More info if you hit the link above.
In the meantime, #transcendthecrazy.
