If you’re a fan of new media, statistics, infographics, marketing or the like… you’re in luck!
Nielsen came out with their latest report on the state of social media today; and conveniently, have made this report easily accessible via the following link: http://blog.nielsen.com/nielsenwire/social/
If you’re not the reading type, (what are you doing here? oh right, I mostly post pictures. ha. oh. sigh.)… SocialFresh’s Jason Keith did a quick synopsis of the findings which you can see below.
I’d definitely recommend a gander, if not for the interesting information, then for the pretty pictures!
via @JasonKeath & @socialfresh
The smart folks over at Nielsen media research sent me some interesting numbers (yes the folks that tell us how many people are watching Jersey Shore). Their recent media report has a whole section on social media with some very telling insights. Here are a few that stood out to me:
- Social media and blogs continue to dominate our online time as consumers, on our computers AND phones
- Americans spend more time on Facebook than any other site
- Women watch more videos, men watch longer videos
- 70% of social network users shop online
- 53% of social network users follow brands
- Tumblr is a new emerging social network, tripling it’s audience this year
- Social network users are more likely than other online consumers to be found at political rallies, sporting events, and at the gym
I would also give close attention to Slide 11 which talks about how active social media users are also influential offline.
View the whole report here and dive into some awesome research.
I was joking with my mom yesterday about a commercial I’d just seen regarding a woman who said “I read an article… well I read the majority of an article online…”.
Who knew I’d be re-living that moment today?
In this A.D.H.D. world of Twitter updates, 24-hour news cycles, updating-phone widgets and the like, sitting down and reading something in its entirety has become quite the venture.
I am TUH-O-TOTALLY guilty of skimming things, ‘getting the gist,’ and movin’ on up to bigger and better things. I once could read 7 different books in a week, and now find myself happy when I get through my RSS feed of Mashable articles (which, in case you didn’t know, run extremely short).
Still, my ‘read the majority’ joke didn’t kick into reality til today, when I sent over this quick article from Gawker called “How To Prepare For A Hurricane.” (NSFParents).
I quickly scanned the paragraph titles: Evacuate, Don’t Panic, Stock Up, Fight The Power, Batten Down the Hatches, Have Something to Do, Have a Party.
All seemed well and the few lines I did read over mentioned ‘downloading movies from iTunes’ and playing cards. Great ideas! I quickly right clicked, typed out my family’s e-mail addresses, and a couple of close friends too… and voila, SENT.
As I was just about to close the page, I noticed a word that didn’t seem to fit the article title. So I started to really read the article.
OH MY GOD. I slapped my forehead and frantically clicked tabs to get back to Gmail. That article, had some additional ‘tid-bits’ that didn’t make it as wholesome as I’d initially thought.*
(*Should’ve known, after all, it IS Gawker. D’oh!*)
Now, here’s where Google Labs’ 30-second UNSEND button would come in handy… had I not spent more than a minute reading and gasping at the article that I’d just sent.
Soooo… there it went. An article not fit to send to your mother, and I had effectively sent it to mine. And my father. And 5 other people.
READ BEFORE YOU SEND.
Have you done this before?