Beatles fans: beware of iTunes Match
Listen: do you want to know a secret? I’m really not an early adopter. I’m as tantalized by the pastries in the Apple Store as anyone else, but I rarely press my face to the glass in the months before a release. I didn’t have an iPhone until Verizon said I could get one, and I’m mostly content to watch my friends and colleagues struggle with their totally cool, totally unreliable, totally expensive 1.0s.
There are exceptions. A big one came in 2001, when I was a music-magazine editor, and a PR team handed me 20 compact discs and an MP3 player that would hit the market months later. I hadn’t warmed to MP3s — they weren’t appreciably handier than CDs — but this was a cool little white deck of cards with a tiny hard drive that could fit a hundred albums instead of two. Apple might actually have a game-changer here, I remember thinking. I should probably buy stock. I never did, of course, but I sure bought my share of iPods.