It’s not only Drew Barrymore and the blond Midwestern girl. This,” she says… point[ing] to her face, “this is also what we look like now.”
- Eva Mendes” —W Magazine
Every couple of years, we come across an underdog story and get engulfed in it. Jeremy Lin, the Asian American, undrafted New York Knicks point guard from Harvard, is a case in point. During his first week as an NBA player, Lin has taken the news and social media worlds by storm, especially after he dismantled Kobe Bryant and the Los Angeles Lakers on February 9, scoring 38 points along with 7 assists. Social Media sites continue to display his name in the top trending topics during and after every game in which he’s played.
If you move beyond the numbers, you’ll notice the excitement on Twitter and social media isn’t just about the stats, it’s about the little guy proving that anyone can perform at a high level if given the right opportunity. Marketers should pay attention to Jeremy Lin’s ascent. Not only is his story a great example of our enduring love of the underdog, but #Linsanity demonstrates the power of digital (especially social media) to launch a brand virtually overnight a fundamental reality: nothing generates brand love like performance.
Listen: do you want to know a secret? I’m really not an early adopter. I’m as tantalized by the pastries in the Apple Store as anyone else, but I rarely press my face to the glass in the months before a release. I didn’t have an iPhone until Verizon said I could get one, and I’m mostly content to watch my friends and colleagues struggle with their totally cool, totally unreliable, totally expensive 1.0s.
There are exceptions. A big one came in 2001, when I was a music-magazine editor, and a PR team handed me 20 compact discs and an MP3 player that would hit the market months later. I hadn’t warmed to MP3s — they weren’t appreciably handier than CDs — but this was a cool little white deck of cards with a tiny hard drive that could fit a hundred albums instead of two. Apple might actually have a game-changer here, I remember thinking. I should probably buy stock. I never did, of course, but I sure bought my share of iPods.
- Lady on the Street: Hey can I have a second of your time?
- Guy: Sure
- Lady: (starts trying to sell him something)
- Guy: (nods)
- Lady: (pause) Hey, are you Indian?
- Guy: (looks at her). I'm Chinese.
- Lady: Oh.
If you’re a fan of new media, statistics, infographics, marketing or the like… you’re in luck!
Nielsen came out with their latest report on the state of social media today; and conveniently, have made this report easily accessible via the following link: http://blog.nielsen.com/nielsenwire/social/
If you’re not the reading type, (what are you doing here? oh right, I mostly post pictures. ha. oh. sigh.)… SocialFresh’s Jason Keith did a quick synopsis of the findings which you can see below.
I’d definitely recommend a gander, if not for the interesting information, then for the pretty pictures!
via @JasonKeath & @socialfresh
The smart folks over at Nielsen media research sent me some interesting numbers (yes the folks that tell us how many people are watching Jersey Shore). Their recent media report has a whole section on social media with some very telling insights. Here are a few that stood out to me:
- Social media and blogs continue to dominate our online time as consumers, on our computers AND phones
- Americans spend more time on Facebook than any other site
- Women watch more videos, men watch longer videos
- 70% of social network users shop online
- 53% of social network users follow brands
- Tumblr is a new emerging social network, tripling it’s audience this year
- Social network users are more likely than other online consumers to be found at political rallies, sporting events, and at the gym
I would also give close attention to Slide 11 which talks about how active social media users are also influential offline.
View the whole report here and dive into some awesome research.