My latest for iCrossing
January 2013
1 post
October 2012
6 posts
September 2012
1 post
August 2012
6 posts
It’s not only Drew Barrymore and the blond Midwestern girl. This,” she says… point[ing] to her face, “this is also what we look like now.”
- Eva Mendes” —W Magazine
July 2012
5 posts
I’ve been talking about this lady for a couple of years now… and here she is seeping into my work life as well. Take a gander at my latest blog for iCrossing.
June 2012
1 post
April 2012
1 post
March 2012
2 posts
My latest for Divanee…
February 2012
5 posts
Well Done Emily Morris. Smithies like you, make me proud.
Dear Ms. Spurzem,
Thank you. Your letter to the Sophian jolted me out of Smith’s dreamy bubble of acceptance, diversity and community. After four years I was beginning to think this was the status quo. Your letter reminds me that the Smith environment is so enriching precisely because it…
A hot racist mess masquerading as a Smith College alum who as the President of her local Smith College Club, INTERVIEWS POTENTIAL STUDENTS, had the sheer gall of whining to the college paper about how her alma mater isn’t white enough.
There are some PHENOMENAL responses to her ridunculous letter including one by a Lola W:
Dear Anne Spurzem,
In the Sophia Smith Archives, one can find a letter written to President Neilson by a well-heeled society woman and Smith alumna. In it she complained about the rising number of Jewish women who were being admitted to Smith in part because they were all so unattractive and all looked exactly the same.
President Neilson, in his infinite wisdom replied (to paraphrase): I’m sorry that your Smith education failed you so terribly.
I am not the President of Smith, but to you, my fellow alumna, I offer you a similar sentiment.
That said, I was totally reminded of a character from this Oscar-nominated film:
To read the lovely letter by Sparky McSpurzem, check it out here. While there, be sure to read the eloquent responses by some of Smith’s finest, not to mention those below:
Anne Spurzem, class of 1984, majored in economics, attended the MacDuffie School for Girls. She attended Duke University after Smith, where she got her MBA in marketing, before moving to Greenwich, Connecticut, the 2006 American city with the highest median income, where I am sure there are no…
Every couple of years, we come across an underdog story and get engulfed in it. Jeremy Lin, the Asian American, undrafted New York Knicks point guard from Harvard, is a case in point. During his first week as an NBA player, Lin has taken the news and social media worlds by storm, especially after he dismantled Kobe Bryant and the Los Angeles Lakers on February 9, scoring 38 points along with 7 assists. Social Media sites continue to display his name in the top trending topics during and after every game in which he’s played.
If you move beyond the numbers, you’ll notice the excitement on Twitter and social media isn’t just about the stats, it’s about the little guy proving that anyone can perform at a high level if given the right opportunity. Marketers should pay attention to Jeremy Lin’s ascent. Not only is his story a great example of our enduring love of the underdog, but #Linsanity demonstrates the power of digital (especially social media) to launch a brand virtually overnight a fundamental reality: nothing generates brand love like performance.
January 2012
3 posts
I guess it feels like poetic justice. After years of compelling me to share my private life with the world, Facebook – the company that made the notion of “private lives” feel cute and antiquated – is going public, too.
Presumably, we won’t find pictures of Mark Zuckerberg with his mom…
Listen: do you want to know a secret? I’m really not an early adopter. I’m as tantalized by the pastries in the Apple Store as anyone else, but I rarely press my face to the glass in the months before a release. I didn’t have an iPhone until Verizon said I could get one, and I’m mostly content to watch my friends and colleagues struggle with their totally cool, totally unreliable, totally expensive 1.0s.
There are exceptions. A big one came in 2001, when I was a music-magazine editor, and a PR team handed me 20 compact discs and an MP3 player that would hit the market months later. I hadn’t warmed to MP3s — they weren’t appreciably handier than CDs — but this was a cool little white deck of cards with a tiny hard drive that could fit a hundred albums instead of two. Apple might actually have a game-changer here, I remember thinking. I should probably buy stock. I never did, of course, but I sure bought my share of iPods.
December 2011
2 posts
Awesome infographic from Clearspring.
Please support a budding filmmaker & one of my besties: Sophia Savage: Watch the video preview of EMPYREAN & please donate! Thank you :)
November 2011
3 posts
- Lady on the Street: Hey can I have a second of your time?
- Guy: Sure
- Lady: (starts trying to sell him something)
- Guy: (nods)
- Lady: (pause) Hey, are you Indian?
- Guy: (looks at her). I'm Chinese.
- Lady: Oh.
October 2011
2 posts
It’s been quite the rollercoaster of a month here in DC. In case you haven’t been following my incessant tweeting, you probably might not know that after a year and a half of fun in Washington, DC, I’m heading back to the bright lights and tall buildings of New York, New York for a new job. Just last week I called some of my closest friends to tell them about it…
And that’s what brings me to the explanation of this song.
I think when it comes down to it, the people you meet in college, have the potential of being the most significant influences and figures in your life. In fact, the first person I met when climbing up seventeen flights of stairs (yes, 17) to my freshman year dorm room, remained one of my closest friends and confidants since that day.
My freshman year suitemates and I agree, Krista was unquestionably, the nicest person we knew. She had a smile that put you at ease in a second, and could and would strike up a conversation with just about anyone. She took in stray dogs and cats, coached her high school field hockey team, volunteered with her family at local events, and called me on every birthday and every month in between. The girl was just, plain, GOOD.
So shockingly, tragically, and sadly, the world lost a good one yesterday. I’d heard it before and kind of believed it, but now I really truly do: Only the Good Die Young.
Much love to KB from Suite 1701. ♥ ♥ ♥ ♥
September 2011
11 posts
My latest for @Divanee
This Google Wallet phenomenon is pretty amazing. Though with the starbucks card app kind of leading the way, the concept of using your phone in lieu of pulling out your wallet, is not a new one. Still, this concept is most likely the next step in the adventures of our ever-evolving smartphones.
My quick take?
The Good = The obvious. Convenient, easy, and almost always on hand.
After the recent earthquake in DC, a friend of mine tweeted, “Dear Self - in the future, please also grab your purse along with the phone. The phone is not the most important thing #dcearthquake”
This concept of leaving one for the other might become more common as our phones become more and more ubiquitous in our daily lives.
The Bad = Lost and stolen phones. Family and friends of mine have had their phones stolen from right out of their purses and off their tables. The resale value of smartphones is pretty darn high and if you don’t know to look for a clean ESN number, you could be buying a stolen phone (I’ve bought a few of my recent phones on Ebay and had to deal with the aforementioned issue a few years ago. Lesson learned.) Still, if your phone isn’t stolen, it could be misplaced. (Say on the subway in San Francisco?… Ah friend, you know who you are.) But seriously, the concept of phones disappearing is not novel, and in fact, could increase with this kind of attractive technology baiting thieves and scam-artists.
The Ugly = Pretty much to continue on with the above ‘bad’ comment - we will effectively have so much information on our smartphones, that it could prove dangerous. How many of you have accidentally left your Facebook page open, only to find your friends have left some interesting comments as your status updates? Or how about, finding out your email inbox has been hacked? Finally, how about finding out that your credit card has been used by someone other than yourself and so you had to shut it down to stop said person from buying more using your credit?
All of these are definite possibilities with this new future for our smartphones - indeed the ugliest of options.
Still, as often happens, convenience trumps possible inconveniences. And obviously more strict safety measures will have to be put in place once these things roll out and become more mainstream.
In the meantime, check out this Mashable article review and Google’s own video on the topic.
What do you think? Good, bad, or ugly?
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Google officially rolled out its Google Wallet mobile payment system Monday. We’ve been using a Sprint Nexus S 4G with Google Wallet for the past six weeks. Google Wallet is still in its infancy, but the system already shows a lot of promise…
To me, this essentially sounds like a case of the former kings of the playground ganging up on the nerd with the coolest toys.
Google’s Rivals Team Up on Ads
Can Google’s rivals team up to take a chunk out of its ad business? Microsoft, Yahoo, and AOL are planning to work together to sell ads on each other’s sites, according to The Wall Street Journal. The companies would basically create a single ad platform across the sites, which would simplify the work of advertisers who generally have to negotiate the three company’s separate systems. (Each site will continue selling ads individually as well.) The deal, if it is made, is likely to face regulatory scrutiny.
Read it at The Wall Street Journal
What do you think?
If you’re a fan of new media, statistics, infographics, marketing or the like… you’re in luck!
Nielsen came out with their latest report on the state of social media today; and conveniently, have made this report easily accessible via the following link: http://blog.nielsen.com/nielsenwire/social/
If you’re not the reading type, (what are you doing here? oh right, I mostly post pictures. ha. oh. sigh.)… SocialFresh’s Jason Keith did a quick synopsis of the findings which you can see below.
I’d definitely recommend a gander, if not for the interesting information, then for the pretty pictures!
via @JasonKeath & @socialfresh
The smart folks over at Nielsen media research sent me some interesting numbers (yes the folks that tell us how many people are watching Jersey Shore). Their recent media report has a whole section on social media with some very telling insights. Here are a few that stood out to me:
- Social media and blogs continue to dominate our online time as consumers, on our computers AND phones
- Americans spend more time on Facebook than any other site
- Women watch more videos, men watch longer videos
- 70% of social network users shop online
- 53% of social network users follow brands
- Tumblr is a new emerging social network, tripling it’s audience this year
- Social network users are more likely than other online consumers to be found at political rallies, sporting events, and at the gym
I would also give close attention to Slide 11 which talks about how active social media users are also influential offline.
View the whole report here and dive into some awesome research.
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Where were you in 1996? If you were in cyberspace, surfing the World Wide Web, chances are you were waiting a long time for pages to load, laughing at the first Internet meme and suffering through some god-awful graphics. My, how times have changed! While some of you weren’t even born yet, I …
Think you’ve read all the ‘work-workout’ articles that matter? Well this one has VIDEOS.
This link offers some fantabulous workout suggestions for those of us sitting behind desks and staring at computers for an inordinate number of hours in a day.
Awesome.
Disassssster.



